Sales and Marketing Consulting

Sales are the lifeblood of any small business.  Without reliable, consistent and growing revenues, businesses are doomed for failure.  And those competitors--they never seem to go away.  Perhaps you have thought about a new product line or reaching a new market? How do you get repeat business?  Aurora can help you by:

• Evaluating and consulting on current sales process/staffing/marketing plan.
• Formulate sales and marketing stategy and training
• Build sales and profitability by creating a strong Value Proposition for your business
• Create customer loyalty and "stickiness"
• Pricing and terms analysis and consultation
• Move from a Commodity Business to a Niche Business--increase your value & profits.
• Competitive analysis.
• Research and Development of new products, markets or sales channels.

"In many cases, the business owner is the best salesperson in the company.  Their passion for their industry, pride in their company and self-determination are viewed as sincere and magnetic to customers and prospects.  We help our clients become comfortable, knowlegable and effective in the sales process."